Media Relations Versus Advertising

Giving a larger indication that public media relations are frequently more central to some company’s profile than advertising, new research released in March of 2009 by Text 100 Global Pr and it is research arm, Context Analytics. Their Media Prominence Study shows a company’s pr might actually be more essential than advertising of a company’s brand value.

“Because of the recessionary occasions and our clients’ must justify their PR spend, i was searching to place real figures around the impact PR is wearing brand value. Our findings reinforce that PR and communications are essential and price-effective tools that deliver real business value – frequently at fractions of the price of advertising,” stated Aedhmar Hynes, Chief executive officer of Text 100.

Findings within the study reveal that typically, 27 percent of brand name value is associated with how frequently the company value seems within the press. Some companies believe their competitors has better luck compared to what they do with regards to acquiring well-timed and targeted publicity. Luck isn’t a winning media relations strategy. Rather, firms that are effective at story placements understand the best way to the court the press.

It is important that the company fully understand their audience. What’s their earnings level? How could they be influenced? What newspapers or magazines will they read? Targeting your audience is really a initial step to understand your media strategy. Furthermore, it is important that the company stays on message when it comes to its vision and brilliance in services or products, while being distinctively described in a manner that differentiates you against your competition.

There are many avenues a business may take to lift their profile over the competition. A business could use the written press, radio, television and internet. A powerful media relations arm have a mixture of these 4 elements, as Text 100 and Context Analytics demonstrated, 27 percent of brand name value is related to attention. That old way for an organization to obtain observed ended up being to spend immense levels of cash on advertising costs and hope with “some luck” the press would notice and write a tale regarding their company.

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