Having links from your social media platforms to your website have many benefits. The audiences are able to visit your website through these links. While this is beneficial for your business, you can also think of linking your websites to the social media networks. This reverse action is helpful in the sense that it improves link building, improves your ranking on the search engine results and makes your website design more visible. So, choose to have links both ways between your website and the social platforms.
Finding a web design and developer that uses social media integration to your advantage is recommended.